En este webinar te vamos a presentar los sorprendentes informes Store Visits de google Analytics, que nos muestran el impacto de nuestras acciones digitales en las visitas de los usuarios de a pié que acuden a nuestas tiendas físicas. Si uno de nuestros objetivos en el ambito online es captar usuarios en tienda física, estos informes nos ayudarán a analizar qué canales y campañas tienen un mejor rendimiento en la tracción a nuestos establecimientos. Podemos utilizar estos infomes para personalizar nuestros anuncios y optimizar la inversión. Aprovecha este periodo de inactividad y reclusión para abrir tu anlítica al mundo real con Store Visits de Google Analytics.

Aquí tienes los apuntes de nuestro alumno aventajado Angel L. Luzuriaga @ardiluzu:
http://www.ardiluzu.com/mide13.html?utm_source=Angel%20L.%20Luzuriaga &utm_medium=libertad%20graphic &utm_campaign=Store%20Visits

Libro Data Analytics – Mide y Vencerás: https://www.amazon.es/Data-Analytics-Vencer%C3%A1s-SOCIAL-MEDIA/dp/8441541930/ref=tmm_pap_swatch_0?_encoding=UTF8 &qid= &sr=

In this updated ‘Back to Basics’ video you will learn how to track your inbound marketing campaigns using Google Analytics. You will learn about the URL Builder and were to find your campaign data inside your reports.

EXTRA RESOURCES:

Campaign tracking guide: https://www.lovesdata.com/blog/google-analytics-campaign-tracking
Setting up goals: https://www.lovesdata.com/blog/google-analytics-goals
Attribution in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ
Guide to attribution: https://www.lovesdata.com/blog/google-analytics-attribution-models

JOIN MY FREE GOOGLE ANALYTICS COURSE: https://www.lovesdata.com/courses/analytics-essentials

JOIN MY PAID GOOGLE ANALYTICS COURSE: https://www.lovesdata.com/courses/google-analytics

SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata

Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google Ads and Google Analytics. Thanks for your support!

Subscribe for more Google Analytics goodness: https://www.youtube.com/channel/UCyIIU26tsbCrQkB3Ieq87FQ?sub_confirmation=1

I love me some user types! But this is the less fun version of showing you how useful they can be. New vs. returning visitors are incredibly useful to layer in with other dimensions.

In this short video, I walk you through what a new visitor is and what a returning visitor is. They’re exactly like they sound AND I don’t add in all the caveats that I normally do, so shorter video yahoo!

I also talk about why these two user types are important to your business. Returning users typically outperform new users across all important metrics–which is why you need to hammer them with value so they come back!

I am always looking at the demo account for Google Analytics, which you can access for free here: https://support.google.com/analytics/answer/6367342?hl=en#access

My Website: http://brianswanick.com
My Twitter: https://twitter.com/EverythingSwan

Learn how to measure the value of a store visit in order to optimize your campaigns based on the online and offline impact of your digital advertising.

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